April 5, 2026
AI Workflow Orchestration: The Next Frontier
The first wave of enterprise AI was about generating content and answering questions. The second wave — the one that will create…
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CRM systems were designed to solve a problem: keeping track of customer relationships. But in practice, many CRMs become the very silos they were meant to eliminate. Sales teams live in the CRM. Operations teams don’t. Finance teams definitely don’t. And so the handoffs between these teams become manual, friction-filled processes.
A CRM that doesn’t talk to your order management system, your invoicing system, and your analytics platform isn’t a system — it’s an island. The solution isn’t a better CRM. It’s operational infrastructure that connects everything.
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Merkensoft Team
Writing about operational systems, AI in business, and the future of revenue operations.
The first wave of enterprise AI was about generating content and answering questions. The second wave — the one that will create…
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